Startup reading materials - by Minh Phan

Below are my favorite write-ups on fundamental concepts/terminologies in startup.

This is an open-ended document which I’ll continue to update over time.

Besides, in case you’re a founder and looking for funding, feel free to reach out to me at [email protected]

CAC

• How to calculate CAC - Andrew Chen

https://andrewchen.com/how-to-actually-calculate-cac/

• How much you should spend to acquire a customer - Elizabeth Yin

https://twitter.com/dunkhippo33/status/1252277787617968136

• Why your CAC (almost) always goes up over time - Elizabeth Yin

https://twitter.com/dunkhippo33/status/1280271057018974208

• Paid marketing & CAC, why you shouldn’t rely on Blended CAC - Andrew Chen

https://twitter.com/andrewchen/status/993560378129960960